VISION

Strive to be the global agritech leader in the sweet potato industry.

MISSION

Rooted in China, Benefiting the World.

Zixin Group Holdings Limited (“Zixin” or the “Company” and together with its subsidiaries, “Zixin Group”) is a leading biotech-focused sweet potato integrated industrial value chain operator in China. Through its wholly-owned subsidiaries, the Group harnesses its biotechnology capabilities to strengthen and support its core business areas: (a) cultivation and supply – (i) sales of fresh sweet potatoes (ii) sales of sweet potato seedlings (iii) research and development of sweet potato varieties to cultivate sweet potato seedlings, and (iv) sweet potato cultivation techniques and solutions to improve the quality and yield for farmlands, (b) product innovation and food production – (i) sale of sweet potato processed products, and (ii) food processing techniques to maximise nutrient retention in proprietary branded products, (c) brand building, marketing and distribution channel building – building of proprietary brands of healthier snacks through targeted marketing campaigns and various distribution platforms (traditional and e-commerce) throughout China, and (d) recovery and recycling – (i) sales of fermented sweet potatoes waste, (ii) recovering nutritional content from sweet potato peels, and (iii) converting waste materials such as sweet potato peels, stems and leaves into main ingredients for poultry and animal feed.

Zixin Group’s Biotech-Focused Sweet Potato Integrated Circular Economy Industrial Value Chain Business Model