Brand building, marketing and distribution

As part of Zixin Group’s streamlining effort, business activities in Zilaohu are expanded to include brand building, marketing and distribution. We believe this integration allows product innovation and production to be aligned with evolving consumer preferences and snack food trends.

The adoption of e-commerce, online sales platforms, and video marketing strategies such as “live-streaming”, which complement our entrenched distribution network and channels and offer alternative options to distributors and consumers, also allow us to engage with our consumers through more targeted marketing campaigns and distribution channels. We remain committed to expanding our distribution network, to bring our established range of patented fresh sweet potato varieties, and high nutritional quality snack products to more consumers in China and overseas.