Brand Building, Marketing & Distribution & Channel Building
Zixin Group’s brand building, marketing and distribution and channel building initiatives include the adoption of e-commerce, online sales platforms, and video marketing strategies such as “live-streaming” complements our entrenched distribution network and channels, providing our distributors and consumers with alternative options, and allowing us to engage with our consumers through more targeted marketing campaigns and distribution channels.
We are dedicated to expanding our distribution network to offer our patented fresh sweet potato varieties and highnutrition sweet potato snacks and functional products to a wider consumer base both in China and internationally. Additionally, we intend to bolster brand equity by licensing third parties to use our proprietary brands, including the sweet potato concept retail outlet “shu gong fang”, which aims to cater to local consumers and establish a specialised sales channel for sweet potatoes and their wide variety of processed products.
