Zixin Group Holdings Limited 紫心集团控股有限公司 (“Zixin” or the “Company” and together with our subsidiaries, “Zixin Group”) is committed to driving growth across our biotech-focused sweet potato integrated circular economy industrial value chain and enhancing economies of scale as we expand our operational base beyond Liancheng County, Fujian Province.
Our core proprietary biotech competencies developed through our wholly-owned subsidiary, Fujian Zixin Biotechnological Potato Co., Ltd. (“Zixin Biotech”), focus on the research and development (“R&D”) of extraction and production techniques to maximise the uses and applications of sweet potatoes in snack products and functional food products, that offer health benefits beyond their nutritional value including purple sweet potato powder and nutrition supplement food. These R&D fundamentals drive the growth across Zixin Group’s business operations including:
| I | cultivation and supply |
(i) research and development on sweet potato varieties to cultivate sweet potato seedlings; and (ii) cultivation techniques and solutions to improve the quality and yield of fresh sweet potatoes supply for farmlands;
| II | product innovation and food production |
innovation of snack food and functional food, as well as production techniques to maximise nutrient retention and produce healthier proprietary branded products,
| III | brand building, marketing and distribution channel building |
strengthen market awareness and position of proprietary brands of healthier snack food and functional food through targeted marketing campaigns and various distribution channel platforms (traditional and e-commerce) throughout China, and
| IV | recovery and recycling |
R&D on recovering nutritional content from sweet potato peels through proprietary extraction technology and utilising its proprietary probiotic fermentaion formulation as a medium to recycle agricultural waste materials such as sweet potato peels, stems, and leaves into source ingredients for poultry and animal feed.
