Zixin Group Holdings Limited (“Zixin” or the “Company” and together with our subsidiaries, “Zixin Group”) is committed to driving growth in our biotech sweet potato integrated circular economy industrial value chain. We aim to enhance economies of scale as we broaden our operational base beyond Liancheng County, Fujian Province.
Our core proprietary biotech competencies focus on the research and development (“R&D”) of nutrient retention, along with extraction and production techniques. These techniques aim to optimise the uses and applications of the sweet potato varieties and functional food products to enhance human health. Additionally, we continue to collaborate with research institutes to develop new variants of sweet potatoes, as well as proprietary probiotic solutions and animal feed formulations, utilising the probiotic solutions as a medium in the fermentation process to convert sweet potato agricultural waste into nutritious feedstock. This feedstock, in turn, will become nutritious feed for animals and poultry, which will help improve their health.
Our R&D fundamentals will continue to drive organic growth across Zixin Group’s integrated circular economy industrial value chain through the following key business segments:
(I) Cultivation and Supply – (i) R&D on sweet potato varieties to cultivate sweet potato seedlings and identify those suited to different soil types and climates; (ii) sweet potato cultivation techniques and solutions aimed at improving the quality and yield for farmlands; (iii) oversee seedlings nursery base to produce and supply quality seedlings; and (iv) supply and sale of fresh sweet potatoes;
(II) Product Innovation and Food Production – (i) sales of sweet potato processed products; (ii) sales of other food related products; and (iii) develop and enhance production techniques and processes aimed at optimising nutrient retention and operational efficiency to create healthier, proprietary branded products for consumers;
(III) Brand Building, Marketing, and Distribution Channel Building – strengthen market awareness and build proprietary brands of healthier products through targeted marketing campaigns and diverse distribution platforms, including traditional and e-commerce, both within China and in international markets. Additionally, improve brand equity by licensing third parties to use our proprietary brands, such as the retail concept outlet “Shu Gong Fang” (薯工坊); and
(IV) Recovery and Recycling – (i) sales of fermented sweet potato waste; and (ii) R&D focused on recovering nutritional content from discarded sweet potato peels and recycling of agricultural waste, including discarded sweet potatoes, sweet potato peels, stems and leaves, utilising our proprietary probiotic formulation and fermentation technique to convert the agricultural waste into feedstock that can be incorporated into poultry and animal feeds.
