Zixin Group Holdings Limited (“Zixin” or the “Company” and together with its subsidiaries, “Zixin Group”) is a leading sweet potato biotech-focused integrated industrial value chain operator in China. Through its wholly-owned subsidiaries, the Group harnesses its biotechnology capabilities to strengthen and support its core business areas: (a) cultivation and supply – (i) research and development on sweet potato varieties to cultivate own sweet potato seedlings, (ii) sweet potato cultivation techniques and solutions to improve the quality and yield for farmlands, (iii) sweet potato seedlings cultivation base, and (iv) fresh sweet potatoes supply, (b) product innovation and food production – innovation of snack food and functional food, as well as production techniques to maximise nutrient retention and produce healthier proprietary branded products, (c) brand building, marketing and distribution – building of proprietary brands of healthier snacks through targeted marketing campaigns and various distribution platforms (traditional and e-commerce) throughout China, and (d) recovery and recycling – recovering nutritional content from sweet potato peels, and converting waste resources such as sweet potato peels, stems and leaves into nutritional feed ingredients for poultry and livestock, as well as providing production solutions and techniques for feed manufacturers. Zixin Group will continue to reinforce its circular economy business model in these four main areas to further enhance their effectiveness.
Latest News
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14 Aug 2024
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30 Jul 2024
Integrated Circular Economy Business Operations
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BIOTECH
R&D on sweet potato uses and applications to complement cultivation and manufacturing functions of the industrial value chain
Cultivation and Supply
Cultivation and sales of proprietary sweet potato varieties seedlings, R&D on farming solutions and techniques, and sales of fresh sweet potatoes
Product Innovation and Production
Innovation of snack food and functional food, as well as production techniques to maximise nutrient retention and produce healthier proprietary branded products
Brand building, marketing and distribution
Building of proprietary brands of healthier snacks through targeted marketing campaigns and various distribution platforms (traditional and e-commerce) throughout China
Recovery & Recycling
Recovering nutritional content from sweet potato peels, and converting waste resources such as sweet potato peels, stems and leaves into nutritional feed ingredients for poultry and livestock, as well as providing production solutions and techniques for feed manufacturers